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Report: TV Everywhere will top 80% penetration in N. Amer.

May 03, 2011

Parks Associates' latest study also found that TV Everywhere services were an effective tool in reducing customer churn, as well as attracting younger subscribers . Overall, 40 percent of U.S. broadband consumers aged 18-34 found TV Everywhere services very appealing.

On a worldwide scale, Parks said service providers were starting to expand on their multi-screen service offerings due to competition from online video sources, the entrance of other operators, and the dramatic increase of online and mobile video usage over the past three years.

"Service providers realize they need to be the consumer's primary source of video content on all platforms," said Brett Sappington, senior analyst at Parks Associates. "In North America and Western Europe, TV Everywhere has moved rapidly from a handful of offerings to widespread availability. Today, operators from all sectors – telco, cable and satellite – now offer online access to VOD or live TV, with several adding support for smartphones and tablets."

From the article, "Report: TV Everywhere will top 80% penetration in N. Amer.” by Mike Robuck

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