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Report: Youth being served by smart energy products

July 15, 2014

Parks Associates’ Internet of Things (IoT) research found that young consumers, those with children, and those in a home for three to four years were leading the adoption of Internet-connected energy devices.

The research found that 10 percent of the broadband households across the nation headed by a consumer aged 25-34 owned at least one smart home energy management device, compared to 7 percent of all U.S. broadband households. Further, 9 percent of households with children and over 10 percent of households who have been in their home 3-4 years owned a smart energy management device.

"Younger consumers also own multiple devices at higher rates – 4 percent own five or more smart energy management devices, and they are the majority of those most willing to purchase a smart home system," said Tom Kerber, director, research, home controls and energy, Parks Associates. "The market segment of consumers 25-34 years old is a key target for new smart home solutions that consolidate control of multiple devices through a smartphone or tablet."

From the article "Report: Youth being served by smart energy products" Mike Robuck.

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