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Research: 25 percent of broadband homes find energy monitoring appealing

February 04, 2015

According to recent research by Parks Associates, 25 percent of the broadband households across the nation find an energy monitoring service “very appealing.”

In more good news for cable operators that offer home automation services, 22 percent were interested in an appliance monitoring service while 26 percent found an HVAC monitoring service very appealing. Parks’ research also found that more than 50 percent of U.S. broadband households would pay $2.99 per month for a bundle that includes all three value-added monitoring services.

"Strong consumer interest in value-added monitoring services opens important revenue opportunities in the energy markets," said Tom Kerber, director, home controls and energy research, Parks Associates. "However, success requires market strategies that offer unique bundled offerings, combining monitoring services enabled by connected products with more traditional service contracts and home warranties.”

From the article "Research: 25 percent of broadband homes find energy monitoring appealing" by Mike Robuck.

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