CEDIA has commissioned international market research company, Parks Associates, to repeat its extensive survey into the UK residential custom installation sector first carried out last year.
Commencing in July 2013, CEDIA will again survey custom integrators installing CEDIA portfolio products in the UK to build on the picture of the residential custom installation industry; last year, the UK market value, based on survey findings, was worth in excess of £1 billion.
“CEDIA’s research findings are a great tool for custom installers,” states Tricia Parks, CEO of Parks Associates. “The data help custom installers understand what products are actively sought by target customers, and findings even help custom installers decide where to focus their initiatives. By completing its survey annually, CEDIA research findings also provide trend data and custom installer views on new and hot trends.”
Parks Associates is an internationally recognised market research and consulting company, specialising in emerging consumer technology products and services. CEDIA has worked with Parks Associates since 1998, and the partnership has recently seen the company conduct market research for CEDIA in the USA as well as the UK.
From the article, "CEDIA Region 1 Commissions Second Industry Market Resrach Report."
