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Home Builders Grow in Importance as a Channel for Technology Products

September 14, 2005

Homebuilders sold $11 billion worth of technology products in 2004 and expect sales to increase 10-12% in 2005, according to Parks Associates' "2004 Builder Survey." These findings show builders growing into a formidable channel for the distribution of advanced products such as home networking and multiroom audio systems, with 62% of all U.S. builders on the lookout for new products and capabilities that could differentiate them in the market.

"Builders are well into a new era in home building that encompasses much more than lumber, bricks, and granite countertops," said Bill Ablondi, director of channel research for Parks Associates. "Over one-fourth of builders have employees actively evaluating new technologies for their potential both to boost sales and serve as differentiators. Solutions such as home networking and audio distribution systems offer great opportunities for manufacturers to get in on the ground floor of the digital-home trend."

From the article "Home Builders Grow in Importance as a Channel for Technology Products."

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