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Parks Associates Identifies "Super Buying" Segment of U.S. Consumers Responsible for 80% of CE Purchases

July 05, 2008

"The Super Buyers enjoy using these devices and see them as an extension of their identity," said John Barrett, director, research, Parks Associates. "They aren't much wealthier than other broadband households, but they perceive CE costs and benefits differently than the other 75% of broadband households."

Parks Associates has summarized its findings in the white paper "Super Buyers," available as a free download on its website. The Super Buyers divide almost evenly between men and women, and 50% earn less than $75,000 per year. Attitudinally, Super Buyers like CE products, look forward to purchasing devices as soon as they are available, and are more likely than the average broadband household to personalize their devices.

From the article, "Parks Associates Identifies "Super Buying" Segment of U.S. Consumers Responsible for 80% of CE Purchases"

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Parks Associates Identifies "Super Buying" Segment of U.S. Consumers Responsible for 80% of CE Purchases

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