Register

I agree with the Privacy Policy

In The News

“Snackable” Content Growing In Popularity

May 24, 2016

Advanced Television

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of 2015 across its publisher network and found that 95 per cent of the videos tracked for its latest State Of The Media Industry report were under 5 minutes in length, with the sweet spot being around 2.5 minutes.

Recent Parks Associates research also noted that around 70 per cent of Americans watch short-form videos daily on their smartphones.

From the article ,“Snackable” Content Growing In Popularity" by www.advanced-television.com

Previously In The News

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

‹
1
2
...
107
108
109
110
111
112
113
...
646
647
›