Register

I agree with the Privacy Policy

In The News

“Snackable” Content Growing In Popularity

May 24, 2016

Advanced Television

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of 2015 across its publisher network and found that 95 per cent of the videos tracked for its latest State Of The Media Industry report were under 5 minutes in length, with the sweet spot being around 2.5 minutes.

Recent Parks Associates research also noted that around 70 per cent of Americans watch short-form videos daily on their smartphones.

From the article ,“Snackable” Content Growing In Popularity" by www.advanced-television.com

Previously In The News

Millennials Lead Way Among OTT-Only Households

Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey found. The perce...

Best Wi-Fi Options For Travelers

Almost nine of 10 U.S. households have a smartphone, and more than one-third use Wi-Fi calling to stay in touch, according to research by Parks Associates. "To many travelers, including my teenage dau...

Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...

11 Real Costs Of A Corporate Data Breach

Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9 percent in 2014 to $145; costs in the U.S. ro...

‹
1
2
...
559
560
561
562
563
564
565
...
643
644
›