Providing market intelligence for more than 35 years

In The News

2016 Is A Year Of Smart Home '... Still Valid?

According to the report, the market research firm Parks Associates, Mr. Associates (Parks Associates), and is one of five households currently use broadband services hold the smart home devices that that is much more advanced than when we started using the smart home devices show. analyst Brad Russell Parks Associates, said the findings in many ways.

From the article "2016 Is A Year Of Smart Home '...Still Valid?" by Ed Oswald.

Previously In The News

Mobile Drives Ad Spend & Content Creation, But Hurdles Remain

What's more, Parks Associates found that about seven in 10 Americans watch a short video on their phones each day. Meanwhile, 20% of mobile video viewers spend a half hour or more watching short-form...

New Insights On TV Everywhere, Millennials' OTT Habits

Meanwhile, the latest data from Parks Associates’ OTT Video Market Tracker confirm that while Millennials’ viewing consumption habits do differ somewhat from the broader population’s, they aren’t will...

Apple Reportedly In Talks To Buy Tidal, Jay Z's Music Streaming Service

In a similarly unsettling development for Apple, the tech giant appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction -- and Goo...

Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...