Providing market intelligence for more than 35 years

In The News

#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population

A recent survey by market research firm Parks Associates shows that 60 percent of people age 65 and older consider themselves familiar with telehealth. Jennifer Kent, vice president of research at the firm, gave an overview of the findings during a session titled, “Lessons Learned While Expanding Access and Care to the Aging Population.”

“Over the past year we’ve seen incredible growth in familiarity and use. A third of seniors say they’re extremely familiar with telehealth,” said Kent. “And 42 percent of consumers 65 and older tell us they have used telehealth services in the past 12 months. That’s up from just 6 percent in 2019. What’s even more incredible is that seniors are telling us they’ve had pretty positive experiences.”

From the article "#ATA2021: Telehealth Is Key to Equity and Access for Every Patient Population" by Jordan Scott. 

Previously In The News

Smart Door Lock Capabilities Grow Along with Market Penetration

Smart door locks are maturing as a technology category, and with that maturity has come growth in sales and more market penetration, according to new data from Parks Associates. As of Q4 2021, 11%...

A Focus on Achieving Equity With Telehealth

And health leaders continue to bridge the digital divide among older adults, who have shown incredible growth and familiarity with telehealth during the pandemic, Jennifer Kent with market research fi...

DI People: GameStop, Vari, MediaKind and More Make Moves

Addison-based Parks Associates, a market research and consulting company that specializes in emerging consumer technology products and services, has promoted three of its key personnel. Dr. Jennife...

One in six US broadband households now own a smartwatch

The workshop was part of the Connected Health Conference which is hosted by the Personal Connected Health Alliance. Jennifer Kent, director of research quality and product development at Parks Asso...