Providing market intelligence for more than 35 years

In The News

One in three US homes is already streaming video

"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Research, Parks Associates.

Parks Associates' latest in-depth research into the subject pitches total projected sales at 86 million devices globally by 2019 and points to 2016 as the year when the market splits into simple and premium. "In 2016, streaming media players will differentiate their models and brands through additional features, such as content options or new technologies like 4K," Kraus said. "Ultimately consumers want a simple, uninterrupted experience in accessing OTT content, so that will be the minimum expectation for any device, regardless of the cost."

From the article "One in three US homes is already streaming video" by news.yahoo.com

Previously In The News

Renters Getting the Short End of the Internet Connectivity Stick

“The Community WiFi report provides operators with actionable data and insights to recognize renters’ Wi-Fi requirements and how to meet those evolving demands,” said Elizabeth Parks, President and Ch...

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...

Content Piracy: Making Careers Disappear

A new Parks Associates report shows the value of pirate video services accessed by pay TV and non-pay TV consumers will exceed $67 billion this year. Those billions of dollars represent income stolen...

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

10th June 2020, Nokia had announced new research highlighting 5G Fixed Wireless Access (FWA) as the most desirable 5G use case amongst consumers globally. The study, which was conducted by Parks Assoc...