Providing market intelligence for more than 35 years

In The News

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digital Living” report, 52 percent of U.S. households with home networking use Wi-Fi while 50 percent use Ethernet. In Canada, only 32 percent of households with home networking use Wi-Fi, while 43 percent use Ethernet and 26 percent were unsure which technology they use.

From the article "#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005."

Previously In The News

Streaming is transforming the telco bundle – Industry Voices: Sorensen

According to Parks Associates Q3 2023 data, 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-to...

Best Router Modem Combo Reviews

A study by Parks Associates found that 63% of U.S. households experience internet dead zones, impacting everything from streaming movies to online gaming.  From the article, "Best Router Modem Comb...

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...