Providing market intelligence for more than 35 years

In The News

1-gig Internet coming to Boston area

Meantime, Google acquired Webpass, a San Francisco company that uses wireless technology instead of cables to deliver high-speed Internet services to businesses and apartment buildings.

Brett Sappington, senior director of research at Parks Associates in Dallas, said RCN’s new service could speed the rollout of competing offerings from Boston’s other broadband providers, Comcast Corp. and Verizon Communications Inc.

“Where we see it emerging in markets we’ll often see competitors follow, because that’s a portion of their business they can’t afford to give up,” said Sappington. “The profit margins are so high.”

Verizon Communications offers speeds as high as 750 megabits for $150 per month.

From the article "1-gig Internet coming to Boston area" by Hiawatha Bray.

Previously In The News

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...

Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows

Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...