Providing market intelligence for more than 35 years

In The News

10 Reasons Smart Home Devices Will Be Everywhere in 2018

In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acquired by Amazon, now sells Echo and other smart things, right alongside fresh produce. The visibility increases impulse buys by consumers who hadn’t done their homework. According to Parks Associates, roughly 40% of consumers spent less than one day shopping for smart house products.

From the article "10 Reasons Smart Home Devices Will Be Everywhere in 2018" by Julie Jacobson.

Previously In The News

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...

The Exciting World of Wearable Tech in Medical Applications

Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...