B
rands looking to develop more meaningful consumer connections are turning to branded content to increase engagement, reach new audiences, and convert immersive brand experiences into sales. A fusion of advertising and entertainment, branded content has been developed by a broad range of leading brands -- everyone from BMW to Marks & Spencer and Chipotle. Incidentally, the latter recently won the first ever branded content Grand Prix Award at the Cannes Lions Festival for its efforts.
To date, branded content has been used strictly as a form of online marketing; however, given the rise of Internet-connected TVs, it's time it made the leap to prime time and the larger screen in the living room. Here are 10 reasons why:
1) Smart TVs are Moving Mainstream.
No matter whose statistics you look at, connected TVs are rapidly heading mainstream. Parks Associates projects smart TV households in North America will grow to 37 million at year-end 2012, increasing by 40% to 51 million homes by 2013. By these estimates, 62% of all TV homes will have a smart TV by 2016.* And with every major consumer electronics manufacturer on board with Internet-connected TVs and Blu-ray disc players, consumers can take their pick from popular brands including Sony, Samsung, Toshiba, Panasonic and LG.
From the article,"10 Reasons Why Branded Content Belongs On Smart TVs" by Jeff Siegle.
