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15% of Pay TV Customers Downgraded Service in the Last Year

October 15, 2018

According to the researchers at Parks Associates, 15 percent of all pay TV subscribers in the U.S. with broadband connectivity downgraded to a less expensive service in the last year. Also, 34 percent changed their pay TV service in some way. Other changes include switching to a new TV provider, upgrading to a more expensive service, subscribing to a TV service after not having service for a year or longer, and subscribing to a TV service for the first time.

From the article "15% of Pay TV Customers Downgraded Service in the Last Year" by Troy Dreier.

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15% of Pay TV Customers Downgraded Service in the Last Year

Previously In The News

AI-Powered Presence Detection

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

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