Providing market intelligence for more than 35 years

In The News

15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers

A recent Parks Research study found that, of U.S. broadband households, 18 percent plan to buy earbuds over the next 12 months, 16 percent plan to buy headphones, and 15 percent plan to buy wireless speakers. "The smartphone has evolved into the primary interface for the connected home," says Parks Research, and it is driving interest in the wireless and "connected audio" categories. The company's 360 View: Mobility and App Economy report states that more than one third of U.S. broadband households use their smartphones to stream music to a speaker or stereo system. Not surprisingly, this practice is most popular amongst consumers ages 25 through 34. 

From the article "15 Percent of U.S. Broadband Households Plan to Buy Wireless Speakers" by HomeTheaterReview.com

Previously In The News

Being Smarter About Smart Home Alarms

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associa...

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...