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19% Cancel Internet-Connected TV Services, 19% To Add Them

Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Internet-based TV service within the last year, according to new research from Parks Associates.

However, that churn rate has decreased slightly from 20% in the year prior, according to Parks.

Households with over-the-top subscriptions currently pay less than $8 per month on average for those services and $8 per month on physical media purchases and rentals such as DVDs, according to Parks.

From the article "19% Cancel Internet-Connected TV Services, 19% To Add Them" by Chase Martin.

Previously In The News

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This is according to Parks Associates, which also found that three-quarters of US broadband households access this content at least once a month. "Today's home entertainment is all about personalis...

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Consumer interest in UAVs has been less than anticipated by the industry, and the Karma recall isn't going to improve that, observed Brad Russell, a research analyst with Parks Associates. Less tha...

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“What makes Spain unique in Western Europe is that about half of households have broadband but not pay-TV, one of the highest Internet-only household rates in Europe, according to research firm Parks...

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