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2015 Sees 16% Spike In Pay-TV First-Timers In Spain

A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cancelled pay-TV in favour of online video sources.

From the article "2015 Sees 16% Spike In Pay-TV First-Timers In Spain" by Thomas Campbell.

Previously In The News

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...

Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the only speaker suggesting that the word we will all hear more and more when it comes to home technolo...

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