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2015 When Real Cord-Cutting Effects Kick In, Report Says

February 24, 2015

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the new HBO OTT service when it becomes available, that 91% of them currently subscribe to a pay TV service, and that about half will cancel the pay service when they the new HBO Go. That survey also happened in the fourth quarter of 2014.

So 2015 is the OTT year when “someday” happens. And something. And somehow. It's all pretty unclear.

From the article "2015 When Real Cord-Cutting Effects Kick In, Report Says" by P.J. Bednarski.

Previously In The News

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Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

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Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

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