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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

December 18, 2024

home automation

Security Sales & Integration

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

Previously In The News

Viewed From The Cloud, The Internet Of Things Looks Rosy

Automotive applications have strong momentum: Parks Associates estimates that 25% of U.S. cars and light trucks (about 54 million vehicles) have some kind of network connectivity today, with about 14...

About Apple's 40% Share of the U.S. Smartphone Market

The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile World Congress celebrates Apple’s 40% share of the U.S. smartphone market, but doesn’t say whether tha...

The Caregiving Boom: Where The Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

More Than Two Thirds Of Smartphone Users Stream Radio Every Week

The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...

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