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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

December 18, 2024

home automation

Security Sales & Integration

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

Previously In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video service...

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs...

Netflix, Newbies Among Top OTT Services

According to estimates from Parks Associates’ most recent “OTT Video Market Tracker,” the top video streaming service (based on number of subscribers) is Netflix, followed by Amazon Video and Hulu. Be...

OTT Service Forecast To See Sharp Growth In Next 5 Years

Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years. Parks Associates says nearly 60% of U.S. broadband homes have used at le...

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