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22% of US broadband homes watch terrestrial TV

May 14, 2019

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.

Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.

From the article "22% of US broadband homes watch terrestrial TV."

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22% of US broadband homes watch terrestrial TV

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Walmart buying TV-brand Vizio for its ad-fueling customer data

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

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