Providing market intelligence for more than 35 years

In The News

24% In US Will Have Home Security System In 2020

Nearly a quarter (24%) of US broadband households will have an IP camera by 2020, while over half will have a smart home controller and 26 percent will have a home security system, according to a study by Parks Associates.

From the article "24% In US Will Have Home Security System In 2020" by www.telecompaper.com
 

Previously In The News

Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024

“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...

The Sensible Dwelling Cybersecurity Tales That Mattered This Year

In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.  From...