Register

I agree with the Privacy Policy

In The News

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

December 09, 2014

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 believe that online video is just as good as pay TV.

That seems ridiculously high, even if you happen to be one of the people who think like that. And with people at the younger end — viewers 18 to 24 — the percentage is closer to 30%.

From the article "25% Of Under-34 Viewers Think Online Is Better Than Pay TV" by P.J. Bednarski.

Previously In The News

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...

Meet the Biggest Advertisers in RTB

The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major player...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

‹
1
2
...
18
19
20
21
22
23
24
...
46
47
›