Register

I agree with the Privacy Policy

In The News

25% Of Under-34 Viewers Think Online Is Better Than Pay TV

December 09, 2014

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 believe that online video is just as good as pay TV.

That seems ridiculously high, even if you happen to be one of the people who think like that. And with people at the younger end — viewers 18 to 24 — the percentage is closer to 30%.

From the article "25% Of Under-34 Viewers Think Online Is Better Than Pay TV" by P.J. Bednarski.

Previously In The News

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

More Connected Devices Driving Desire For Tech Support

More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›