Providing market intelligence for more than 35 years

In The News

26% US Broadband Homes Own A Smart Home Device

Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015.

“In the last two years, smart home device ownership has more than doubled, and we estimate companies will sell almost 55 million smart home devices in 2020,” said Stuart Sikes, President, Parks Associates. “With adoption now over one-fourth of all US broadband households, smart home companies are focused on expanding their product footprint, offering new value propositions to consumers, and creating new opportunities to monetise their IoT platforms. We appreciate the support from our speakers and event sponsors and look forward to a successful CONNECTIONS Summit as we examine new strategies to cross the chasm for the smart home.”

From the article "26% US Broadband Homes Own A Smart Home Device" by www.advanced-television.com

Previously In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services. The...

Interest Is Growing for a More Interactive TV-Watching Experience

New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....

More Than 60% of U.S. Households Feel They’re Paying Too Much For Electricity

New data from market researcher Parks Associates shows 60% of U.S. households think they’re paying too much for electricity. The firm will host dozens of experts from Big Tech and energy companies...

Another View: 3 Smart Home Trends Retailers Should Watch This Year

The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices. In a December 2023 press release, mark...