Providing market intelligence for more than 35 years

In The News

26% US Broadband Homes Own A Smart Home Device

Parks Associates research shows that 26 per cent of US broadband households now own a smart home device, up from 19 per cent at the end of 2015.

“In the last two years, smart home device ownership has more than doubled, and we estimate companies will sell almost 55 million smart home devices in 2020,” said Stuart Sikes, President, Parks Associates. “With adoption now over one-fourth of all US broadband households, smart home companies are focused on expanding their product footprint, offering new value propositions to consumers, and creating new opportunities to monetise their IoT platforms. We appreciate the support from our speakers and event sponsors and look forward to a successful CONNECTIONS Summit as we examine new strategies to cross the chasm for the smart home.”

From the article "26% US Broadband Homes Own A Smart Home Device" by www.advanced-television.com

Previously In The News

The Smart Money: Residential Security System Sales Sluggish

After a spike in purchases of safety, security, and technology products during the pandemic, the latest Parks Associates research indicates security system adoption has stabilized at roughly 32% of U....

US survey explores service attach rate in smart home devices

A new white paper, from Parks Associates in partnership with Cardinal Peak, called, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, offers companies a business-planning blue...

Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Pa...

32% of US households subscribe to a paid security service

Parks Associates Smart Home and Security Tracker shows that 42% of all US households with internet own some kind of security solution, either via a security system, or via a smart camera or video door...