Register

I agree with the Privacy Policy

In The News

29% US Consumers Get News From Social Media

February 15, 2017

Advanced Television

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Twitter. According to 360 View: Digital Media & Connected Consumers, despite the emergence of online sources for news, the majority of broadband consumers feel that television is more authentic than online video.

“Among all US broadband households, 52 per cent feel television is more authentic than online video, and the prevalence of this attitude increases with age,” said Glenn Hower, Senior Analyst, Parks Associates. “By contrast, nearly 30 per cent of consumers ages 18-24 believe online video is more authentic than television, and this age group watches content from video sharing sites an average of 13 days per month, compared to only seven days per month for consumers in the 35-44 age group.”

From the article "29% US Consumers Get News From Social Media" by http://advanced-television.com

Previously In The News

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Netgear Announces Orbi Tri-band WiFi System for Greater Home WiFi Coverage

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

‹
1
2
...
166
167
168
169
170
171
172
...
730
731
›