Providing market intelligence for more than 35 years

In The News

3 streaming TV trends to watch in 2018

“Online pay TV is going to have a significant affect on the television market, and by the end of this year we’ll be talking about both those services that succeeded … and those that did not succeed,” said Brett Sappington, a digital entertainment researcher with Parks Associates. “I think we’re going to see some surprises both in the successes and failures of online pay TV.”

From the article "3 streaming TV trends to watch in 2018" by Jennifer Van Grove.

Previously In The News

Next Health Wearable? Your Home

"If someone hasn't gotten out of bed, left the house for a while or has increased bathroom frequency, they're headed for a crash," according to Lainie Muller, director of wellness for Alarm.com, a mak...

Reality Check: Carriers Can Fight Churn With Wi-Fi

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

AT&T Aims To Break From Streaming Crowd With Time Warner

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in. One of the selling points for online video providers is that it is easy to sign up. C...