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3 Upgrades to See on the Next Apple TV

We've been saying for more than a year that Apple TV is due for a major makeover; compared to competitors such as Roku, Chromecast, and Amazon Fire TV, the streaming media player is clearly dated—the last refresh appeared in 2013. Apple fans need not worry, though. It sounds like that overhaul will finally arrive in about two weeks, in the form of a fresher look, a new operating system, and some enhanced features.

The timing—linked to the Sept. 9 press event for the new iPhone 6—couldn't be better. A survey released last week by market research firm Parks Associates has revealed that, based on 2014 sales, Apple has slipped to number four in the streaming media player market, trailing not only Roku and Chromecast, but also Amazon Fire TV.

From the article "3 Upgrades to See on the Next Apple TV" by James K. Willcox.

Previously In The News

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Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

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According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

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