Providing market intelligence for more than 35 years

In The News

3 Ways Fourth-Place Apple TV Can Climb Into First

Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the world alight as much as Apple had hoped. Parks Associates data released Wednesday shows that, despite having the largest year-over-year increase in unit sales, it still ranks fourth in streaming boxes behind the Roku, Fire TV, and Chromecast. Here are three ways Apple can get more people putting Apple TVs under their sets.

From the article "3 Ways Fourth-Place Apple TV Can Climb Into First" by Mike Brown.

Previously In The News

Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

“The implications for companies like T-Mobile, which can offer this affordable alternative without cutting into other aspects of their businesses, or for a potential disrupter looking to make waves in...

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...