Providing market intelligence for more than 35 years

In The News

330m 4K UHD TVs sold globally by 2019

More than 330 million 4K UltraHD TVs will be sold globally by the end of 2019, an increase from two million in 2013.

This is according to a new report from Parks Associates, Connected CE: Trends and Innovation, which notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature.

Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that the price was too high or that the picture quality was not worth the premium cost. The research firm will discuss its connected CE and consumer research during a special session on next-generation TVs at CEDIA EXPO 2015, October 14-17 in Dallas, Texas.

“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide color gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates.

“The combination of these picture technologies will produce more saturated colors, more dynamic images, and pictures that look more lifelike.”

From the article "330m 4K UHD TVs sold globally by 2019" by Robert Briel.

Previously In The News

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...