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37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased through a connected device app, including apps on streaming media players, game consoles, and connected TVs. Apps on connected devices trail only service provider websites in securing OTT subscribers.

From the article "37% Of Hulu Subs Signed Up Through App" by www.vodprofessional.com

Previously In The News

Best Buy sees growth thanks in part to connected devices

Meanwhile, Best Buy's push into services and its increasing assortment of smart-home devices—which are now in one out of four U.S. households with broadband Internet, according to researcher Parks Ass...

43% Plan To Purchase A Smart Home Device This Year: Study

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Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...

The Streaming Video-on-Demand War Is Going to Get Bloody

Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...

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