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In The News

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers subscribing to OTT services. The complimentary whitepaper, Connected Apps: The New Battleground for Video Services, shows more than 25% of OTT video service subscriptions were purchased through a connected device app, including apps on streaming media players, game consoles, and connected TVs. Apps on connected devices trail only service provider websites in securing OTT subscribers.

From the article "37% Of Hulu Subs Signed Up Through App" by www.vodprofessional.com

Previously In The News

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Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

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Briefs: Vecima, Coriant, Holistic Labs

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While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve...

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