Providing market intelligence for more than 35 years

In The News

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadily for the next two years. In their next car, the majority (64%) of car owners in broadband households would like built-in support for at least one connected activity in their next car.

From the article "40 Million Cars Connected To The Internet; 64% Want It" by Chuck Martin.

Previously In The News

Netflix Reportedly Plans To Open Physical Stores With Themed Food, Meet-and-Greets, and Merch

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. From the article, "Netflix Reportedly...

The Smart Lock’s Role in PropTech

According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is ren...

AI-Powered Presence Detection

According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prio...

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...