Providing market intelligence for more than 35 years

In The News

41% of Consumers Stress over Smartphone Mobile Health Security

Mobile health security remains a top concern not only among hospitals, clinics, and other medical facilities but also among the everyday consumer. For example, people who utilize fitness tracking devices, mHealth apps on smartphones, or other connected medical devices could potentially be at risk of privacy and security data breaches.

As such, hospitals, wearable device vendors, and other healthcare systems will need to incorporate strong mobile health security protocols across the board. Collected information from the market research company Parks Associates shows that 23 percent of households are concerned about the mobile health security of connected devices and remote fitness tracking tools.

Mobile Device Security
Additionally, 41 percent of polled homes stated their worry over the privacy and security risks of smartphones, which is a main tool for accessing and using mobile health applications. This further shows the importance of boosting mobile health security in the fitness and wellness space.

“The connected health industries, device manufacturers, and app developers not only need to ensure they have strong security measures in place but also that consumers are aware of the steps they are taking to protect their data,” Harry Wang, Director of Health and Mobile Product at Parks Associates, said in the news release.

“Already 35 percent of consumers worry their personal health information will not remain confidential if online, and with high-profile data hacks making big headlines, consumers are expecting companies to take strong security measures to protect them.”

From the article "41% of Consumers Stress over Smartphone Mobile Health Security" by Vera Gruessner.

Previously In The News

VIDAA TV OS ready to compete against Roku, Amazon in US

Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...