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5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

June 30, 2019

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs,” Brett Sappington, senior research director and principal analyst for Parks Associates, said in a statement.

The group likely to flee the eco system next, according to Parks, are somewhat heavy mobile users — they watched six hours of videos on their phone a week, compared to 2.5 hours among all U.S. broadband households.

From the article "5% of Broadband Users Likely to Cut the Cord in the Next 12 Months" by Daniel Frankel.

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About Parks Associates

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Previously In The News

Spanish Viewers Prefer Online Video To Pay TV: Study

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Smart home devices have a big data problem, and it's growing

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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