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5 Predictions for CE Retail in 2018

December 21, 2017

home automation

So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. households did not have a smart home device at the end of 2016 out of a possible 117 million. That places smart home penetration at roughly 14.5 percent. That’s a low number, but it represents great news for the retail industry, because that means the opportunity is right there for the taking. Growth potential in this space is enormous.

From the article "5 Predictions for CE Retail in 2018" by Rob Stott.

Previously In The News

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Leading IoT research firm Parks Associates will host over 200 industry executives this week at the 11th-annual Connections Europe: Smart Home, IoT, and the Connected Consumer. The executive conference...

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Parks Associates will present new connected entertainment research at CES 2017 in January. The international firm will host the 11th-annual Connections Summit: IoT and the Smart Home on January 5 at t...

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