Providing market intelligence for more than 35 years

In The News

50 billion devices will be connected to the web in next 10 years

But this is just the beginning of the Internet of Things and even though the latest data on the topic from the Consumer Electronics Association in conjunction with Parks Associates suggests that only one-in-10 US households are currently familiar with the concept, we’ll soon have progressed to the Internet of Everything, where ambient intelligence is all around us.

From the article "50 billion devices will be connected to the web in next 10 years." 

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...