Register

I agree with the Privacy Policy

In The News

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

February 05, 2025

Video Service Consumer Insights Dashboard

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay TV.

The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.

Parks Associates' research shows, as of Q3 2024, 59% of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions:

MAX (formerly HBO)
Netflix
Disney+
Discovery+
Paramount+
Prime Video
Hulu
Peacock

From the LightReading article, "56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates"

Previously In The News

Over a third share HBO NOW, other streaming passwords

It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members or even good friends have separate video streaming accounts when they can share a subscripti...

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC. Brett Sappington, the director of research at Parks Associates, a...

300MN 4K TVs to be sold by end of 2019

More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates. That's an increase from just two million in 2013, while the...

Nearly half of Western European broadband homes have smart TV

Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV. SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highe...

‹
1
2
...
481
482
483
484
485
486
487
...
724
725
›