Providing market intelligence for more than 35 years

In The News

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professionally monitored alternatives. This change comes amidst evolving perceptions of safety and the high costs associated with professional services. Elizabeth Parks, CEO of Parks Associates, highlighted that self-monitoring provides sufficient peace of mind for many, driven by direct notifications of home activities.

According to a comprehensive survey involving 8,000 U.S. internet households, the pivot away from professional monitoring services is largely influenced by financial considerations. A quarter of the respondents cited "fees too high" as their primary reason for cancellation, underscoring the economic barrier posed by professional monitoring.

Elizabeth Parks notes that professional installations are rebounding but still face stiff competition from self-install options.

From the article, "60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals" by Salman Akhtar

Previously In The News

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive