Providing market intelligence for more than 35 years

In The News

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professionally monitored alternatives. This change comes amidst evolving perceptions of safety and the high costs associated with professional services. Elizabeth Parks, CEO of Parks Associates, highlighted that self-monitoring provides sufficient peace of mind for many, driven by direct notifications of home activities.

According to a comprehensive survey involving 8,000 U.S. internet households, the pivot away from professional monitoring services is largely influenced by financial considerations. A quarter of the respondents cited "fees too high" as their primary reason for cancellation, underscoring the economic barrier posed by professional monitoring.

Elizabeth Parks notes that professional installations are rebounding but still face stiff competition from self-install options.

From the article, "60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals" by Salman Akhtar

Previously In The News

Going Deep: Can 360 Imaging Take Off?

At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of pu...

Why Amazon is spending so much to rival Netflix

“Content is a difficult enough business to turn a profit, but Amazon’s key advantage is that its business is so incredibly diverse. From Amazon Studios to Amazon Web Services to its retail operations,...

The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual di...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive