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63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.

In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.

From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.

Previously In The News

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Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...

Streaming power players and modern ecosystem dynamics: Lee

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Survey: US spend on standalone mobile, internet, pay-TV rises

Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research fi...

Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

Home energy management is emerging as one of the top reasons driving consumers to adopt smart home devices, according to recent research from Parks Associates. From the NXP article, "Matter 1.4 Exp...

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