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63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a new study.

In the Consumer Strategies and Use Cases for Virtual and Augmented Reality white paper, released by market research firm Parks Associates, research found that 63 percent of all Americans were unfamiliar or knew nothing whatsoever about virtual reality.

From the article "63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon" by Chris Mawson.

Previously In The News

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Internet users with email or online-service accounts they no longer use should log into them and close them out. “They just create more points of vulnerability,” said Brad Russell, a research analyst...

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OTT video service credential sharing – or password sharing – cost the media industry $500 million in direct revenues during 2015, according to research published by Parks Associates in July. Now Cisco...

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