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65% Of US Broadband Consumers Use 2nd Screen

March 12, 2016

65% of US broadband households engage in at least one second-second screen activity on at least a monthly basis, according to Parks Associates.

The research company’s new report 360 View Update: Second-Screen Usage Patterns finds the most common activity is to search for information about the program being watched.

“Most consumers favor a passive second-screen experience that complements the already immersive first-screen experience versus the highly interactive apps that typified the first phase of second-screen solutions,” said Glenn Hower, research analyst, Parks Associates.

From the article "65% Of US Broadband Consumers Use 2nd Screen" by www.broadbandtvnews.com

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About Parks Associates

65% Of US Broadband Consumers Use 2nd Screen

Previously In The News

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Parks: 50% of U.S. Video-Viewing Homes Use Ad-Supported Streaming Services Weekly

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