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68% Of Smartphone Owners Stream Music Daily, Study Finds

Parks Associates has released new data which shows that 68% of US-based smartphone owners listen to music via streaming outlets on a daily basis, a stunning stat that further reaffirms the mobility of music fans today.

Within this group, Parks also found users listening to streaming music approximately 45 minutes per day, on average. The finding underscored the strong preference for mobile-based streaming consumption, with two-thirds of US smartphone users listening to music via a streaming service of some sort.

From the article "68% Of Smartphone Owners Stream Music Daily, Study Finds" by Charlotte Hassan.

Previously In The News

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Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

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Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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