Providing market intelligence for more than 35 years

In The News

68% Of Smartphone Owners Stream Music Daily, Study Finds

Parks Associates has released new data which shows that 68% of US-based smartphone owners listen to music via streaming outlets on a daily basis, a stunning stat that further reaffirms the mobility of music fans today.

Within this group, Parks also found users listening to streaming music approximately 45 minutes per day, on average. The finding underscored the strong preference for mobile-based streaming consumption, with two-thirds of US smartphone users listening to music via a streaming service of some sort.

From the article "68% Of Smartphone Owners Stream Music Daily, Study Finds" by Charlotte Hassan.

Previously In The News

OTT Market Strong In U.S. And Growing In Europe

All data is from the recently released OTT Video Market Tracker from Parks Associates. “OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as m...

OTT Churn: Netflix Has Lowest Rate in 2015

Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximat...

Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models

“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetizatio...

Want to Watch Zombies 24/7? There’s a Pay Site for That

Jashin Yeh Panza, whose father is the star of the Chinese brush-painting service, says one 90-something-year-old customer calls her office if she isn’t regularly uploading new videos. “She [said] she...