Providing market intelligence for more than 35 years

In The News

68% Of Smartphone Users Stream Music Daily

According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint customers have the highest incidence of daily music consumption among U.S. carriers—over 75% of subscribers for T-Mobile or Sprint listen to streaming music daily, versus 66% of Verizon users. 

From the article "68% Of Smartphone Users Stream Music Daily" by Hypebot.

Previously In The News

This Company Wants To Secure Your Home With Phones And Drones

The market research firm Parks Associates estimates that as many as 16 million North American households will have smart-home security by 2021, compared with 10 million forecast for traditional securi...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...

Netflix Subscribers Upgrading To Premium Service Tier

Parks Associates estimates that 30% of Netflix (NFLX) subscribers are getting the premium service tier, up from 21% in late 2017. Meanwhile, the share of subscribers getting the lowest-priced tier has...