Providing market intelligence for more than 35 years

In The News

86% Homebuyers State They Would Consider a Smart Home When Moving

Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021.

From the article, "86% Homebuyers State They Would Consider a Smart Home When Moving" by Nick Boever.

Previously In The News

Monetising OTT: The Key Factors

Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...

Smart Home Concept Is Expanding Across Europe

Leading IoT research firm Parks Associates will host over 200 industry executives this week at the 11th-annual Connections Europe: Smart Home, IoT, and the Connected Consumer. The executive conference...

Majority Of OTT Viewing On Internet-Connected TV

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers, with Netflix retaining its top position while services Sling T...

5% Of Consumers Who Try A VR Headset Buy One

A new market snapshot by Parks Associates reveals 50% of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15% who try one enjoy the experience and then b...